How to Write a Press Release With AI (Free, Proper Format)
A press release announces news — a launch, a milestone, an event — in a format journalists expect. Getting that format and tone right is a skill. AI can draft a properly structured press release from your announcement in minutes. This guide shows how to write a press release with free AI.
📰 Try the AI Writer & Summarizer now — freeOpen →A well-formatted press release makes your news easy for journalists and blogs to pick up. AI handles the conventional structure and neutral, newsworthy tone, so you can turn an announcement into a professional release quickly.
The press release structure
A standard press release has: a strong headline, a dateline (city and date), an opening paragraph answering who/what/when/where/why, supporting paragraphs with details and a quote, a short boilerplate about your company, and contact information. Ask the AI to follow this format.
Give it the core facts of your announcement — what's happening, why it matters, a quote you'd like to include — and it will shape them into the conventional structure with a newsworthy, third-person tone.
Make it newsworthy and factual
- Lead with the most important, genuinely newsworthy angle.
- Write in a neutral, third-person, factual tone — not an ad.
- Include a real quote from a relevant person.
- Keep it to about one page.
- Verify every fact — press releases are on the record.
Step-by-step
Common mistakes to avoid
Pro tips
Frequently asked questions
Is it free to write a press release with AI?
Yes — the AI Writer is free with no account required.
What format should a press release use?
Headline, dateline (city and date), an opening answering who/what/when/where/why, supporting details with a quote, boilerplate, and contact info.
What tone should it have?
Neutral, third-person and factual — like news, not an advertisement.
How long should it be?
About one page. Lead with the most newsworthy angle and keep it focused.
Should I fact-check it?
Absolutely — press releases are on the record, so verify every claim, name and figure.
AI turns your announcement into a properly formatted, newsworthy press release fast — headline, dateline, body, quote and boilerplate. Lead with the news, keep the tone neutral, and fact-check everything. Ready for journalists, free in your browser.